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PHILADELPHIA
WEEKLY
March 20, 2002
Volume XXXI, No. 12
GRAPEVINE : CITY
PHILLY JAMS
There's another new record label in town, this one started by an
attorney and
certified public accountant. Ambler-based Rick Frimmer wants, according
to
publicist Randy Alexander, "to work with bands to put his label on
the map."
Frimmer, who's also a trumpet player and composer, has 25 years of
musical
experience. A Wharton/Harvard Law grad,Frimmer is a tax and securities
guy at
the Center City law firm Greenberg Traurig. His label, Sonance Records,
is a
family affair, with Frimmer as CEO, wife Andrea as executive vice
president
and son, Ben--a graduate of Berklee School of Music and a Colorado
resident--serving as vice president for artist development. The top act
on
the label's roster right now is Psychedelic Breakfast, a New Haven-based
band
that owes not a little to '70s-era Yes. But the band's name and their
press
photo, in which they're decked out like Jerry Garcia's lost cousins,
implies
a distinct jam-band mentality. On tour now for Deuce, their first album
on
Sonance, PB (as they're called by kids too stoned to say the full name)
is
indeed playing some big-ish shows at TLA (on Friday, March 22) and at
New
York's Knitting Factory, not to mention "Scottypaluza" in
Vienna, N.Y. Other
artists on the label right include South Jersey ska band SGR. Randy
Alexander
says the label has national distribution via Select-O-Hits, in Memphis,
and
has an auxiliary, LiveDiscs.com, "which allows artists to put out
live
albums." Good luck, kids, you'll need it. (Liz Spikol)
website
www.sonancerecords.com
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