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Philly Weekly Posted March 20, 2002
bio
SONANCE RECORDS was
organized in 1999 by Rick Frimmer and Ben Frimmer. Unlike major record
labels and other independent record labels, SONANCE provides financial
and industry resources to promising recording artists, permitting them
to hone their musical styles and to develop a fan base. SONANCE does
this by using a more �partnership�-oriented approach to working with
recording artists, wherein the artists� own efforts are equally
important to their success and financially rewarded. SONANCE favors no
particular style of music; rather, our team seeks out superior musicians
with styles that we believe are innovative and capable of attracting a
large fan base.
We don�t
use traditional distribution methods in order to promote our artists�
recordings. Rather, our objective is to assist artists in widespread
promotion by recording their new releases with top producers in
well-regarded studios, merchandising and touring. Our formula works only
for those artists interested in growing a fan base and sustaining a long
career. In the process, we avoid traditional distribution methods.
Instead, we use the power of the internet and touring for distribution
and promotion.
SONANCE
combines both knowledge of the music industry with the musical skills of
its founders and staff. We work only with artists who have a relentless
work ethic and understand that the key to a long career is not in being
�discovered� one day, but growing a dedicated fan base through
artistry, performance and patience. The rewards are a better immediate
and long-term opportunity for fan exposure and financial gain.
RICK
FRIMMER is SONANCE�s Chief Executive Officer. Rick, a composer and
musician, brings 25 years experience as a lawyer and certified public
accountant to the selection and promotion of artists. Rick holds degrees
from Harvard Law School and the Wharton School of the University of
Pennsylvania. His law firm, Greenberg Traurig, LLP boasts one of the
country�s top entertainment law groups, with offices from
coast-to-coast.
ANDREA
FRIMMER, with 20 years experience in education, is the Executive
Vice President. Andi works with the artists to develop promotional
materials and marketing programs, and engage booking agents. Andi also
is responsible for the web site content. She holds degrees from Boston
University and Temple University.
BEN
FRIMMER is the Vice President in charge of artist development. Ben,
a graduate of the Berklee School of Music, is a performer in his own
right, being the featured artist in the group Silicon Monk�. Ben
reviews all new talent and performs post-production sound work for new
releases by SONANCE�s recording artists.
JOSH
KROOP is Vice President in charge of artist promotion. Josh�s
primary current role is as manager for Psychedelic Breakfast�. However,
Josh provides assistance in all areas of artist discovery and
development and is an expert in assembling touring opportunities for our
recording artists.
ALEX
DEFELICE is our publicity agent and provides Sonance Records with
years of experience in the music industry. Alex provides our essentials
links to retail distribution, radio stations and the media.
website
www.sonancerecords.com
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